Lunchlecture by Cognizant; How can customer experience testing really improve design?
Much has been said about the transformational impact of digital on time-tested business and revenue models. As digital products evolve in both the business-to-business and business-to-consumer segments, and the “direct-to-customer” model gains momentum, the quality of the end- user experience will increasingly correlate with improved user adoption, customer loyalty and social conversions.
The focus on customer experience has spawned the need for a robust testing strategy suited to the demands of today’s organizations.
This lunch session explores how an effective customer experience testing strategy can bring together the best of design, effective use of digital channels and real-time analytics to not only achieve user adoption goals but also exceed business objectives. We’ll explore the key tenets of customer experience testing strategy definition and execution, and define the emerging role of customer experience architects.
This lunch we present to you: Ewald Roodenrijs, Senior Manager, Quality Engineering & Assurance
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Free lunch is included!